Boston Celtics Team Captain and 2008 NBA Finals MVP, Paul Pierce, launched his Truth on Health FitClub34 initiative to create awareness and a sustainable program for young people to live healthy lifestyles by incorporating physical fitness and encouraging a commitment/pledge of 60 minutes per day dedicated to physical activity. Members receive the Paul Pierce 'Activity Watch', powered by S2H, to track their physical activity. Reward Codes generated by the 'Activity Watch' allows the members to earn points and redeem prizes including: iPod Nano, Nintendo Wii, a Paul Pierce signed jersey, or the chance to meet the All-Star.

In support of the 50 Million Pound Challenge, State Farm Insurance distributed the S2H KINETIC Fit Bands to all participants during the first Annual Walk Off event to jumpstart good health and well being. The program effectively drove traffic to the program website and rewarded individuals for physical activity.

During the 2009 NFL Play 60 event, the S2H KINETIC activity bands were distributed to all school aged children with a reward of a music download to encourage physical activity. The program effectively drove traffic to the NFL website whereby the NFL collected key information via a website survey.

The Harlem Globetrotters distributed the S2H KINETIC action bands during several events around the country to communicate to kids the importance of exercise and to lead an active and healthy lifestyle. The action bands effectively increased traffic to the Harlem Globetrotters website.

Bergen County Technical High School (BCTS) distributed the S2H KINETIC activity bands to all students to promote physical fitness, competition and life-skill development. The program was effective in motivating the students to engage in physical activity. Students were running, dancing, playing - and downloading music, ringtones, movie tickets.